Creator Coins And Saving Humanity With Rachel B. Lee

 

What is it like being a women in this digital revolution?

Rachel B. Lee, the co-owner and COO of Standout Authority, joins Halle as they talk about her very own coin that she uses as a gateway to an education platform for people to learn about marketing and crypto.

Want to know how women can navigate the discomfort and opportunities of this new era, and what it means to be a goddess? You gotta listen!

Get ready to learn more about why it’s important for you to educate yourself (no shame for not knowing, just the opportunity to change that with this episode!)

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Watch the episode here

 

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Creator Coins And Saving Humanity With Rachel B. Lee

I have with me in this episode, my beautiful guest Rachel B. Lee. She is the Co-Owner and CMO of StandOut Authority, which is a branding strategist. They do a lot of work on LinkedIn and she is here because of her wonderful work doing content creation for Web 3.0. It means that we are going to get to know a little bit more about what Web 3.0 is. I’m super excited to have her here. Rachel, welcome.

Thank you so much for having me. I appreciate it.

Let’s start with some basic definitions. What do you consider Web 3.0 and what should we as users consider Web 3.0?

The way I like to think about it is Web 1.0 was like those days of being on AOL and barely super static pages. You watch the movies from many years ago and you are like, “That’s old-school Macs.” That to me is Web 1.0. Web 2.0 is where a two-way conversation and interaction starts to happen between businesses and people like social media platforms. Things like Google advertising and interacted ad units. All of that communication and interaction where there’s a user and then a company taking all the data to create content against it and drive eCommerce. That’s all Web 2.0. It’s beautiful and amazing. This is the world we are in and we will continue to be in.

99.5% of the 7-plus billion people have no idea what Web 3.0 means. My power platform is LinkedIn, where which is a professional platform of 800 million-plus people, and let me tell you, the content I’m putting out there and the way I’m simplifying things and when I get feedback, most people have no idea what we are talking about. Web 3.0 is an evolution. Every step of Web 1.0, 2.0, 3.0. Did you know they launched Web 5.0 already?

Yeah, and my first question was where did Web 4.0 go?

All of us said the same thing. I’m like, “I don’t know about this Web 5.0 thing. We are going to stick with Web 3.0.” It’s really about decentralization. What does that mean? It means right now we live in a world where centralized organizations, your Metas of the world and Google, there are a handful of top companies that used to work for one of them like Microsoft. Major monopolies are controlling our data. They are creating the technology and they control all of that.

They get hacked, and we get screwed. I listened to your piece on explaining NFTs. I think that was such a great explanation of our health records. I couldn’t even tell you where my health record is. I’d have to contact the company and hope that they had it on a software of data that they owned and that they would be willing to give me permission to my own stuff because, again, we are the users.

In the Web 3.0 world, I own my data. It’s decentralized. It’s on this thing called the blockchain, which is an unopened ledger. I get a piece of that blockchain, me, Rachel B. Lee, through this unique code and it’s all of mine. I get to tell you and you get to send the information. I give you access to me, not you giving me permission to you and that’s a major shift and it’s necessary. That’s why I’m excited about it because all of us are getting tired of the security breaches, and the advertising to us over and over without our permission. Every day, we are hearing all this. This gives us power back and it’s time.

My ex used to call me the defense attorney because I can defend any side of any argument usually within reason. In this case, I was like, “They are advertising to us, but they are also giving us the platform for free so I feel like it’s a tradeoff.” That’s how I have looked at it. For example, I subscribe to YouTube Premium and I have for a long time because I don’t want ads in the middle of my meditations. That seemed like a no-brainer. I was like, “This is worth it to me,” but these are choices that we as consumers get to make.

I felt that was okay but the more that you looked under the hood of the operations of what goes on at the alphabet companies, for example, you begin to see that we are being marketed to in insidious ways, certainly in much more subtle ways than we are aware of. I don’t know if you remember this, but a few years back, I forgot what the type of marketing is called. You probably know, but for example, somebody would say to you, “I was interested in that shoe,” and all of a sudden I saw an ad for it or I went looking for that shoe tonight and now, there are three ads for that. That’s the thing that when it first happened, you were like, “That’s cool.” Eventually, you are like, “That’s creepy.”

It feels like it’s gotten a little bit out of hand and the question is, what else is our data being used for? From my understanding and the more I get into crypto, the more conspiracy theories abound. From my understanding, there are actual uses that go beyond what we would feel comfortable with for our privacy, but the data is already out there so it’s being mined because there’s a big gray area of like, “What’s okay and what’s not okay.” Does that jive with what you know?

You are invested in our digital economy. You own a piece of that. Click To Tweet

Yes. I worked at Gartner. I led multi-million dollar digital campaigns. I worked at Microsoft and led major branding and social media, all of it. I think that there’s a tremendous amount of value that we have created through digital media and advertising. I would rather you target me truly based on my behaviors and who I am than throw me some junk on my feed constantly or all the stuff you start getting in the mail. There are a lot of benefits in that evolution of marketing and now, we are at an inflection point in our history of humankind. There’s never been more advancement in our humanity than there has been in the last few years.

Hundreds and hundreds of years on this planet and in the last few years between the internet coming around and the Worldwide Web, it’s too much. It is an incredible acceleration called the Digital Revolution before we had the Industrial Revolution. When the digital revolution and we will be on the next revolution, which is the symbiotic relationship, quantum computing with crypto being a part of that.

There’s a pace of change that’s happening. We take a step back and humans can’t fathom what we are creating. Here we are a few years into a pandemic. The world’s going mad all around on multiple levels and technology has this unique opportunity to either create the civilization that we believe is possible or to completely rip it apart. I think that’s why Web 3.0 is so fascinating to me because my experience of starting to learn is that people do want to create a human revolution that is in the crypto DeFi Web 3.0 world.

People believe that these structures, the blockchain, and this technology can help marginalized people. It can help the poor and countries where there is no infrastructure, but give the opportunity to people that can’t go get a bank account. That, I stand for and believe in. When people are like, “This crypto Bitcoin.” I’m like, “We got to pull back and take a look at what’s happening and that the opportunity for us to not destroy our civilization, but to create something pretty magnificent and sophisticated that’s technology-driven and human-centered.

You said a lot in the last section and I didn’t want to interrupt. I note that many years ago, women were also given access to their bank accounts, mortgages, and credit cards without having their husbands or their fathers co-sign. I say it pretty regularly on here because I think it’s a great reminder of how our lives as women have changed significantly. There’s a phrase that I got introduced to. With the assassination of the former Japanese Prime Minister, he touted something that was coined by a woman. It’s something called womanomics. Their idea in Japan was to get women into that workforce and they were able to increase it while he was prime minister from 50% something to around 70%.

The idea was that there would be a 10% economic growth in Japan when enough women came into the workforce. There were a lot of issues with that. Childcare is a big, hairy deal. They offered it, but they didn’t offer enough of it so people were waiting and it was difficult. These are problems that we, as the US need to solve. Japan is certainly not alone. I love the idea of womanomics and that is a concern and consideration. That’s something that we are going to begin to move more towards to get more women involved.

It’s because the things that you are talking about, the humanity pieces of how are we going to solve these thorny problems of things like pandemics and world economic issues, crazy inflation, and the mental health issues and all of that stuff, I believe that these things would be better solved by women. I believe that if a woman were in charge of Russia, it would not have invaded Ukraine. There would have been some negotiation and conversation.

Women do not tend to be despots. I’m sure there are some exceptions, but they do not tend to be. There tends to be more cooperation, collaboration, and a sense of nurturing. Women give birth, not just to babies but also to ideas and those ideas can be explored in a way where there is collaboration and cooperation. There are so many women coaches and that’s my background. That’s the work that I do in the world of transformational wealth coaching for women.

I will go on a show where I’m being interviewed by another woman who’s doing wealth coaching or I will talk to somebody or share the stage with somebody who’s doing exactly what I’m doing. People are like, “Isn’t that competition? Doesn’t that person going to try to steal your business?” No. There’s enough for everybody and there are enough food resources for everybody. There’s enough every resource for everybody, we have just been looking at it the wrong way. Before we move on, I want to mention a book that I have been reading and sharing with one of my mindset groups. It’s The Soul of Money by Lynne Twist.

I’m halfway through that. That was some weird energy right there.

We are having a mind-meld.

 

I was like, “Is she going to say I’m reading this book,” and then you said it. That is staggering to me what happened but it’s synchronicity and all of it.

Isn’t it such a great book?

Yes, it is and it’s old. That’s a thing. That’s why I started to read it. I was like, “What are we saying many years ago before all this crap?” The principles are there and the scarcity mindset that we have created through industrialization and power. People were on power trips and inferiority trips, but I want to say something too. Thank you for that woman economics. I’m like, “First of all, great background, and two, how critical it is that women like ourselves get past that inferiority and imposter syndrome now.”

I’m going, to be honest with you. I thought to myself, “I’m on this show now.” I had done more research. I listened to a few of your podcasts before getting on. My husband, Josh, never would have done that. He never prepared. He never felt like he doesn’t know enough, but I do and I don’t know less than Josh. It is a woman’s challenge and opportunity because I have been going to the conferences. I am showing up and there are not many women in this space.

We are not the investors and the creators. We go back to what we have created in Web 1.0, Web 2.0, and everything. We have to be at the forefront. My best friend said to me, “I take from Coinbase.” Every week out of my account, she puts in $50 to Bitcoin and Eth. I was like, “I’m going to do that too.” I got my Coinbase account. It’s set up automatically, except I did $20. It’s $20 every week on Friday and goes into Eth and Bitcoin. I have to be honest. During all of this craziness, I’m like, “Should I stop that transfer? It’s so much red. All the notifications are red,” but that’s me taking a small action as a woman to have a little piece of that. It didn’t take that much effort and $40 a week over time can lead to something.

Especially you are buying on sale and all the women I know understand the idea of buying something on sale and wanting to wait until the thing goes on sale so this makes all kinds of sense to me. You said something and you just touched on this again with imposter syndrome and with how women show up. I think this is so important to mention. You called yourself a novice because you have only been studying for a year. Mostly, the people who consider themselves in the crypto space and know what they are doing got in 2017. They got in before that bear market in 2017 and 2018.

The people get divided into three categories right now in crypto. The people who were in, in 2012, 2013, or 2014. They call themselves the OGs, the original gangsters of crypto. I like hanging out with those people because they have had the longest track history with it, but with Bitcoin, I sat down with one of those OGs because he’s a good friend of mine in 2012. I was like, “What is this Bitcoin stuff,” right as he was getting in. I, on the other hand, did not get in because I was like, “Mining, I don’t understand.” I gave up and went along.

I got in around 2017. I have had a crypto portfolio since then. Until I got almost knocked off my bike by the download of the show, what this was going to be, the future of money, and the fact that this was a feminine movement because it is disruptive, revolutionary, creative, it is in flow, and no man can stop it. You can say all of that about women and you can say all of that about crypto. When that happened, I was amazed, and then I started studying for two hours a day. That’s how I became what I would consider an expert.

I am not. I don’t know everything there is to know, but the fact that I can carry on my conversations these days with the Bitcoin OGs tells me I’m in a good knit and so are you. When you say, “I have only been studying for a year and so I’m a novice.” No, not in the space. The thing that’s happened and it sounds woo-woo to say this, but bear with me for a second. Time is speeding up.

That’s something that science has been saying for a long time. The Industrial Revolution took a couple of hundred years to happen and then the Digital Revolution has been about 50 years. I always want to say Marshall McLuhan, but I think it was Buckminster Fuller who did testing and noticed that the information was doubling faster. Come around the year 2000, information began to double at a rate that we no longer could keep track of. IBM says that their tests show that information is doubling every twelve hours. It’s mind-boggling but that’s where we see that time is speeding up.

You can in a year, of studying this stuff become if not an expert level but at least comfortable enough to come on the show, hold your own, and have that conversation because women have this tendency to say, “Unless I am an expert level, I am not sure of my value.” I heard from somebody who was in HR that women will not submit their resumes for a position unless they have about 80% or more of the qualifications. A man will get in there with 30%, 40% or whatever, but significantly less.

Web 3.0 and blockchain are inherently supposed to be complicated so that it's decentralized and you have ownership of your data. Click To Tweet

The guy’s like, “Two of these things match. Let’s see what happens.” The woman is like, “I’m not an exact fit. Let me make way for someone else. I don’t want rejection, let me not put myself forward.” This is where all this mindset comes in but getting educated about crypto is why I do the show because I want women to be hearing from women who are not necessarily experts, are simply on their journey, and who are excited about getting more involved in this process. It’s because the process is developing to the point where we can’t say what things are going to look like in a few years.

We can guess. We can say, “Bitcoin and Ethereum will be around, but who knows what else?” We are all learning at the same time. You started an education platform that uses crypto. Why don’t you explain a little bit more about that because I feel like you are much more of an expert than you are allowing yourself to be?

It’s humble servitude. I have in my background the Divine Feminine & Masculine. This amazing artist I found in Sedona and I keep it close to my heart because of what we are talking about here we are both masculine and feminine. For me, my hope is to be a little bit more feminine, which is quite interesting. The Web 3.0 world is very masculine. I have an MBA. I have to be hyper, all of my type-A overachievers are tapping in because I feel like I’m not educated enough versus, “We could talk branding, marketing, and career journey.” I will be like, “Let’s go. Let’s talk.”

I have gotten so confident but for the women that are reading, it’s okay and beautiful when you meet women that are in crypto because I am a part of two communities right now, Crypto Chicks and V3. I love the vibe of Web 3.0 women. It’s all colors and all global. It’s super inclusive and beautiful. That being said, my entry point into this world has been through a creator coin and tokenization, tokenomics is a piece of what Web 3.0 is.

Web 3.0 is about the blockchain, that technology. Cryptocurrencies, Bitcoin and Ethereum is a piece of that, but it’s not everything. What we have created at StandOut Authority with my husband, Joshua B. Lee, we business partners. We are the face of the company and our goal is to revolutionize. The way in which we communicate online we have said, “We are excited about Web 3.0 because humans, people, and community are at the heart of it. Therefore, we want to build our community and scale our message through a Web 3.0 community and a creator coin.

Now, you can build a community in Web 3.0, have a Discord and you could use NFTs or you might not have any utility that’s part of your community. What we said is, “There are all these people that have all of the masterclasses and courses.” We do that. We teach people how to build their message, how to build their personal brand, and how to deliver that as a voice on LinkedIn. LinkedIn is our power platform.

We have done the masterclasses and we decided, “We are tired of the workshops, pushing people and the demand gen that everything is about Web 2.0.” Instead, we want to offer our training and education through a coin. What that means is we first created a coin using Rally.io. Rally is a protocol built off of Ethereum and the Rally network has a few different components.

You can read their white paper and one thing I have learned is it’s very good to read white papers on companies in the crypto and Web 3.0 space. You can learn what they are trying to do. A piece of the Rally network is Rally.io, which is for creators. It’s for people like myself that want to engage their community through a cryptocurrency versus a dollar. I could have created a website and a login experience.

You paid us $20 a month or $500 per workshop and we could have done it that way. Instead, what we said is we are going to have this StandOut Authority coin. It started on Rally.io. We have just shifted off of Rally.io, off of Eth and now we are on Solana. We are on a different exchange called Gary.club and his exchange. We could talk about that and why we made that switch.

Is that Gary Vee?

No. It’s Gary Henderson. To keep it simplistic for our audience, we said, “We have a coin. Depending on how much coins you hold, think about this as your airline points or the points you get when you are shopping at a store. It’s like a loyalty card. How much do we love when we go get our coffee and you get ten punches and you get your free coffee or Starbucks rewards? All I want is my 150 stars and I’m paying all this money just for it.

 

It’s the gamifying of the process.

It’s taking that exact idea and applying it in Web 3.0 through a coin. When you hold a coin, you get different access points into our community. The difference with the loyalty systems is I’m paying American. I get your points and then I go back to American to go use some airline miles. When I have a creator coin and you buy some of our creator coins because you want to be part of our live training which is 250 coins, you hold onto that coin. You are now invested in our digital economy. You own a piece of that. It’s mutual ownership.

I’m not paying you 250 coins. I have to be participating as an investor at the level of 250 to qualify for this training, correct?

Yeah. You hold a StandOut Authority coin, which you purchase on the exchange. It’s a Solana BAT and that is your money. The coin is yours. As our coin goes up, your value is going up. If at some point you are like, “StandOut Authority, I love you, but I’m done with you all to B. Lees.” You can go sell that coin and make money off of it. We prefer for you to be a coin holder, stick around and hang with us but it’s about an economy. In what world, other than Web 3.0, could we as creators own our content, and community and have this reciprocal relationship. That is the value of the coin. You could do something similar with NFTs, which we are going to be launching an NFT in the next few months or so. We are looking into the artist and all that fun.

You own the NFT and you would get the education because the NFT itself would unlock that education. Is that right?

That is right and the coin does the same thing. It’s unlocking utility. We use that word a lot in the crypto world. Our utility is training. It’s virtual group coaching. It’s these engagement pods. Our utility is very Web 2.0 kind of things.

Let me talk about this for a second because we have spoken about this in past episodes, but I want to draw the connection here. When people talk in terms of crypto tokens or coins, the words coin and token are used interchangeably. As Rachel is saying, it’s a token, not a coin, but it’s called a coin. Everything’s called a coin. You have got the meme coins. Those are the ones that are there. They are being pushed and they are going up because someone is sharing about them or creating memes about them. It’s also known as altcoins. Those are not having any utility. There’s no reason for them. The coins exist in a vacuum or the tokens exist in a vacuum. Whereas when you are talking about creating utility with something, it means, “What can I use it for? What goods or services are behind this thing that gives it inherent value?

I think this is an important little cul-de-sac that we go down here so that people understand that the stuff that is going to last in crypto, the reason that coins are going to stick around is that people will need to use them for something. The coins that are the meme coins are not going to have anything behind them. They are only good for what they call in the crypto space, a pump and dump.

If the price goes up, maybe you make some money, but if you don’t sell at the top, you lose and it goes all the way back down. There are coins like Doge and Shiba Inu or Shib, those are two examples of meme coins that got so popular that people started building stuff on them. We are with them. Stuff you can spend using your Shib or Doge so that there’s a utility created to back the coin because people liked them.

What Rachel was talking about that’s so valuable is the idea that the coin itself is your ticket into the gates. Whether it’s an NFT or whether it’s a token, I’m going to be allowed into the StandOut Authority educational system where I’m going to get the education on branding and marketing which is what Rachel and her husband Josh are experts at. My ticket in isn’t, “I paid them.” It’s, “I got educated because I paid for this with the coin.” I buy in with 250 coins, but I’m not paying you in keeping that.

The next time you say, “If you have invested to this 250 level, I’m going to let you into this other program, class, or workshop.” That’s very interesting and to me, it’s a nascent model. It’s not a model you normally get to see because if I use my airline points, I have paid with my airline points. If I’m being invited into the next workshop because of the 250 coins that I have because I bought into those 250 coins to get into that first workshop, now I’m getting a second one.

Create something pretty magnificent and sophisticated that's technology-driven and human-centered. Click To Tweet

As more and more people come in and as the community builds, each of those has a higher value. That’s very interesting. Tell me how the coin part works because you guys are getting paid in coins as well. I know that it has to do with the value and also what happens when coins are minted? Can you explain a little bit about how that part of the system works, if that’s okay?

I will explain it from my experience because I’m the person talking with the techies asking every single question. I’m the person twenty questions in. I’m like, “Can you explain what minting means?” It was my first question with the Rally team. As I was mentioning, when we created the coin, we used Rally. We were on the Rally.io, that protocol. They gave us a certain amount of coins they minted or launched it. That’s the coin getting out there.

We were given X amount of coins from Rally of our own StandOut Authority coin. We invested as Rachel and Josh. We invested in our community. We also continue to personally reinvest in our community as an added benefit so we have just as much skin in the game. What happens is here’s the simplest. I want more coin holders. More coin holders equal a growing economy.

We still have coins on Rally. A big reason we did that was that Rally is like this conduit. It’s a little pathway for Web 2.0 to Web 3.0 people where they do all the minting for you. You put your credit card on there. You are good. You get your StandOut Authority coin. It’s very turnkey. It’s an exchange, but you don’t own that money. You don’t own the coin. If Rally goes out, bye-bye.

We are learning that the hard way with all the good things going down.

I hope on your shows you are talking about the idea of wallets and what they mean. There is custodial and non-custodial of that.

We haven’t had that conversation yet. We will in another episode.

Do an education on the wallet piece. What we did was we moved off. We are now not on Ethereum. We are on Solana, which is another blockchain. You can find it on any of the major exchanges. We are a piece of Gary who is a person that is creating an entire exchange. He’s creating coins. He has his creator community and StandOut Authority is a piece of that. We are off of Solana. At the end of the day to not go on and on and complicate it for the audience is that me as somebody who might be thinking, “Should I get involved with StandOut Authority? Rachel seems cool. I need a heck of a lot of work on building my voice and personal branding. They seem to know a lot of stuff. I’m into this. I want to be a part of this.”

What you are going to then need to do is get a Solana wallet. You have to go onto Phantom. You have to set up your wallet and that’s your money. When you go buy on our exchange, which happens to be the Garry exchange. There is a specific little site for it. You are going to have to do a little bit of swapping. You are going to get your StandOut Authority coin by that Solana that you purchased and that’s your investment. That is you. That is your coin. We get to grow together. What has been complicated for me is getting so caught in the how of how it happens, but Web 3.0 and blockchain are inherently supposed to be complicated so that it’s decentralized and you have ownership of your data.

That’s an interesting approach, but I love the business model. It’s powerful and very interesting. I take it that because there are several steps and I know exactly what steps you have gone through or you would have to go through to join StandOut Authority or any type of experience like this because I have done it before myself. Setting up a new wallet, getting onto an exchange, and having to swap in order to get the exact token that I’m looking for. You have videos somewhere that people can go and get educated about that, right?

I like to step back as we have been in it right now. Let’s like take a step back, “Why are you doing this, Rachel? Why are you investing time and energy?” To be honest, the coin has value, but it’s kind of like play money to us. It’s not like we are taking that money. It’s not helping me pay for my mortgage at this point but maybe there will be a world where the StandOut Authority coin could help me pay for my JPMorgan mortgage.

 

That is a world in which we hope to have, but at the end of the day, what we are trying to do at StandOut Authority is to provide that bridge for the working professionals, the solopreneurs, and the people that still barely know how to create content. For the people that are still getting acquainted and creating in Web 2.0 a community where they feel comfortable learning together. We have helped many people create their Phantom. Go onto Phantom. We create your first wallet. Congratulations.

We are walking people through that experience. Once they are in, they are part of our familee, because you are with the B. Lees. For us, the center of all of this is that we believe to grow our familee, which is their extended family on LinkedIn. The best way to do that is in a Web 3.0 community where everybody has a stake in it. Everybody’s new and learning. Also, that’s a cool time to be involved in a project.

Rachel B. Lee and Josh B. Lee have the familee and she has the familee hat.

My stepson Jayden brought this over. Jaden is inside of our Discord and we are teaching him through the experience as well because he’s growing old. He’s more advanced in the metaverse than I am. What is important to us is that we are humanizing and growing together.

What is one more thing that you would like women to know?

I think, “You got this. If it’s not you, who?” I take a lot of responsibility and ownership in being a goddess. I’m using that word specifically because we are more than women. We are goddesses and this world needs us, every color, shape format of us. I have a stepdaughter. I’m like, “If I’m not the one doing this, who’s going to lead her?” If you are not doing this, who’s going to do it. We wait for other people when it’s us. I’m like, “Go for it.” There are people like myself and you that are cheering you on because it’s time for us to rise despite all the crap. We are going to get through this and we are going to rise above all of it.

Rachel, I have so enjoyed talking to you. Thank you very much for being on the show. If this episode has resonated with you and I’m sure that it has, I invite you to like, comment, and mostly share. Share with your girlfriends, mothers, daughters, sisters, and all the women that you know so that all the women of the world will know that this is safe for them to become goddesses of crypto. Thank you so much and see you next time.

 

 Important Links

• StandOut Authority
• The Soul of Money
• Coinbase
• Crypto Chicks
• Rally.io
• Solana
• Gary.club

 

About Rachel B. Lee

Why do I call myself a ladyboss? Because I am an authentic, powerful, and loving woman who is changing the world one soul at a time.

We are in the digital revolution and human connectivity is being lost. Mobile and social media run our lives, and we have forgotten real human conversation and connections. The time is now to connect, support and serve one another, and not let money and social followers rule our lives.

I worked at a marketing agency called WI where I supported AXE, planning and executing some of Unilever’s first social media driven activations, including AXE One Nighty Only featuring artists like Diplo and Weezer. My time at WI taught me how important it is to understand different audiences.

When working with Unilever, I realized that I wanted to lead a corporate brand. I knew that a MBA could fast track that opportunity, so I decided on a MBA. Graduating from the University of Texas Austin, McCombs School of Business is one of my proudest moments. My MBA taught me the strategic thinking and discipline needed to land a role at Microsoft and Gartner. These roles taught me what B2B marketing means and how to scale a business.

The marketing agency, MBA, and corporate experiences built the ladyboss I am today. A ladyboss that is now a female entrepreneur. small business co-owner, and CMO at Standout Authority.

I’ve always dreamt of owning and leading my own company that can help people find their voice, and I’m now living that everyday with my husband, Joshua B. Lee, Founder and CEO of Standout Authority.

We support C- level execs, entrepreneurs, business owners, and working professionals create strong personal brands, build their influence and grow opportunities through the power of LinkedIn. We make you into a thought leader with massive influence.